"The Mom Test"[^0] is an excellent and short book about how to conduct those talks that I can highly recommend. It teaches you how to truly listen, and not bias

"The Mom Test"[^0] is an excellent and short book about how to conduct those talks that I can highly recommend. It teaches you how to truly listen, and not bias the person you're interviewing. Two points that stuck with me: - Humans are bad at estimating, so make your questions very concrete. Don't ask "How often do you look up recipes on your iPad", but rather "How often did you use your iPad for recipes last week?". - Nobody likes telling somebody else that their baby is ugly. Show the prototypes at the end of the interview, once you learned everything about the problem they had to tell you. If you show them your solution too early, you'll bias them. [^0]: https://www.momtestbook.com https://www.momtestbook.com