C-suite folks and "idea gurus" don't use the same success metrics as engineers (and to a lesser extent, designers) do. Sheer charisma, being able to pitch some

C-suite folks and "idea gurus" don't use the same success metrics as engineers (and to a lesser extent, designers) do. Sheer charisma, being able to pitch some hair-brained idea over drinks, political machination, and notoriety are their metrics with rare exceptions which leads to classic study cases such as this. They're far more like politicians in that sense if I can be cheeky.