They likely don't mean 'customer' in the sense of a paying one, but a person with a need you can fulfil and resources to compensate you with. It's sort of pote

They likely don't mean 'customer' in the sense of a paying one, but a person with a need you can fulfil and resources to compensate you with. It's sort of potential, not yet actualized aspect of a 'customer' as a piece of a 'person', that would become 'real' in a presence of your product.