John List, an economist, has a new book out called The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale [1]. I think it address your point in

John List, an economist, has a new book out called The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale [1]. I think it address your point in a more general way and has identified some failure modes that lead to a negative end state. [1] is a summary of the ideas from the author. [1] https://nextbigideaclub.com/magazine/voltage-effect-make-good-ideas-great-great-ideas-scale-bookbite/32783/ https://nextbigideaclub.com/magazine/voltage-effect-make-goo...