For me, the best justification for “doing it ourselves” is that it’s what exceptional companies do. We dig under abstraction layers not knowing what we’ll find.

For me, the best justification for “doing it ourselves” is that it’s what exceptional companies do. We dig under abstraction layers not knowing what we’ll find. We dig under Linq to SQL. We dig under Redis clients. We really never consider the vendor’s platform good enough. The result of a million small optimizations is a platform that others can’t create.