I think it goes beyond automation and into customization. Giving end users the power to "program the program" just makes it possible to make the thing do what t

I think it goes beyond automation and into customization. Giving end users the power to "program the program" just makes it possible to make the thing do what they want in a way that it wasn't set out to do. Without having to pay/find/wait for a developer to do it. Sometimes it's about automation. Sometimes it isn't.