I totally agree. As a competitor to to the iPad, I find myself entirely underwhelmed by the Kindle Fire. The UI is not as intuitive, responsive, or smooth. For

I totally agree. As a competitor to to the iPad, I find myself entirely underwhelmed by the Kindle Fire. The UI is not as intuitive, responsive, or smooth. For me, given the choice between the iPad and Kindle Fire, I would take the iPad every time. However, the Kindle Fire is not a direct competitor to the iPad. It's less than half the price. And if you're not willing to pony up $500 for an iPad, the Kindle Fire is good enough. Which is why they're going to sell millions of units this holiday season. And which is why I, as a developer of a fairly popular iPad app, will be developing a Kindle Fire version too.