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If these businesses learn anything (Yelp and Groupon I'm looking at you!), it should be that quickly growing a sales force that is paid on incentives is difficu
by blantonl 15y ago
If these businesses learn anything (Yelp and Groupon I'm looking at you!), it should be that quickly growing a sales force that is paid on incentives is difficult and should be closely managed.
Otherwise the newly minted hundred(s) person salesforce, most whom have less than 1 year with the company, will sacrifice the long term success of the business for the short term success of commissions. Translation: cut ethical corners.
I cannot even imagine how difficult it is to recruit, lead, and manage a salesforce of hundreds of people that are all brought together in a period of months.