Hey Leo, we consider ourselves an industry site where the readers are primarily game developers, consumer-facing mobile app developers, advertising networks or

Hey Leo, we consider ourselves an industry site where the readers are primarily game developers, consumer-facing mobile app developers, advertising networks or the platforms themselves. DAU and MAU is common parlance in the community, but we'll break it out in the future! We try not to focus on less meaningful stats like installs or downloads if we can. Those numbers can easily be manipulated or be poorly representative, if the app has a bad retention rate.