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Probably paying people to go out and try places to review. Organic traffic (and ad revenue) comes from having content, so it's a good investment.
by mkr-hn 15y ago
Probably paying people to go out and try places to review. Organic traffic (and ad revenue) comes from having content, so it's a good investment.
- meowzero 15y agoI doubt they would pay people to review, unless it's a well kept secret. What they do have are Community Managers. They are located in each major city prompting Yelp, providing support for the yelpers in that city and so on. They probably spend a lot on their sales team as well.
- jhdavids8 15y agoI highly doubt Yelp pays people to review...anymore. They did when they first launched (they've admitted to this), but with their brand recognition now, paying people to review would be a giant waste of money. That being said, they haven't reached profitability yet, so who knows, maybe they are making this bad decision.
- derwiki 15y agoPeople are addicting to writing reviews -- some have as many as 3000, with "Elite" being the only reward.