Part of the problem is the car industry operates in 10 year product horizons, given costs to amortization and legacy systems. I consulted at a 2012 LA autoshow

Part of the problem is the car industry operates in 10 year product horizons, given costs to amortization and legacy systems. I consulted at a 2012 LA autoshow workshop led by a major vendor of in-car systems and equipment (Faurecia). The default assumption for two days was in 10 years (this year!) we’d have self-driving vehicles for most of our in-car experiences. So design that cabin. These screens and legacies are part of that false belief from 10 years ago. Tesla’s “success” has only helped fuel the assumption. If you got that assignment this year for the year 2032, what would your in-car experience look like? It’s a really hard problem to build big, costly, deadly consumer products into. Knobs and buttons still seem preferable cause they just work and work well for 10 years or more.