3 ms·

This is among the strangest advertisements I've read. "Are you strongly against discrimination? Then rent from us!"

blueflow 4y ago
Virtue signalling as a form of self-promotion. I feel this makes them look more shady but i don't know if their conversion numbers reflect that.
- searchableguy 4y ago
  It does not to me. It is similar to pet friendly, unmarried couple friendly, foreigner friendly, etc tag. It wastes less time of everyone while law enforcement cracks down on discrimination of protected classes.
  - blueflow 4y ago
    Might be a cultural difference.
analog31 4y ago
Especially since advertising that way in my hometown in Michigan would have gotten their business firebombed.
jmknoll 4y ago
It's a really weak article in general. 500 words about a single anecdote with no supporting data or much useful context at all, but which manages to name drop two companies and their founders (one of which is presumably the sponsor of the article), along with some new features that they're working on. I have no doubt that racism like this is a significant problem in Singapore, but this kind of product-placement content doesn't do any justice to the issue.
LightG 4y ago
Why? Not knowing anything about any of this except I know the type of discrimination happens. If a company is aware and possibly works against it happening, why wouldn't I say to myself, "You know what? These guys aren't @sssholes, let me go ahead and search their listings".
- boomboomsubban 4y ago
  I inherently question anyone paying to say how great they are. I'd be fine with a normal ad that says "we practice discrimination free lending" but hiring a media company to write a "news story" like this is sketchy.
  - LightG 4y ago
    Normally, I'd take that as fair point. It is. However, I'm a bit combative these days. Discrimination isn't changing or seems to be going into reverse. I'm fine with a company aggressively promoting that side of themselves. I'm sorry, I'm done being quiet about that sh!t anymore.
    - deleted 4y ago
      [deleted]

Virtue signalling as a form of self-promotion. I feel this makes them look more shady but i don't know if their conversion numbers reflect that.

searchableguy 4y ago
It does not to me. It is similar to pet friendly, unmarried couple friendly, foreigner friendly, etc tag. It wastes less time of everyone while law enforcement cracks down on discrimination of protected classes.
- blueflow 4y ago
  Might be a cultural difference.

analog31 4y ago

Especially since advertising that way in my hometown in Michigan would have gotten their business firebombed.

jmknoll 4y ago

It's a really weak article in general. 500 words about a single anecdote with no supporting data or much useful context at all, but which manages to name drop two companies and their founders (one of which is presumably the sponsor of the article), along with some new features that they're working on. I have no doubt that racism like this is a significant problem in Singapore, but this kind of product-placement content doesn't do any justice to the issue.

LightG 4y ago

Why? Not knowing anything about any of this except I know the type of discrimination happens. If a company is aware and possibly works against it happening, why wouldn't I say to myself, "You know what? These guys aren't @sssholes, let me go ahead and search their listings".

boomboomsubban 4y ago
I inherently question anyone paying to say how great they are. I'd be fine with a normal ad that says "we practice discrimination free lending" but hiring a media company to write a "news story" like this is sketchy.
- LightG 4y ago
  Normally, I'd take that as fair point. It is. However, I'm a bit combative these days. Discrimination isn't changing or seems to be going into reverse. I'm fine with a company aggressively promoting that side of themselves. I'm sorry, I'm done being quiet about that sh!t anymore.
  - deleted 4y ago
    [deleted]