I generally really dislike when companies make comparisons like this. They pick a market leader, and imply their v1 is just as good. It never is. The Google of

I generally really dislike when companies make comparisons like this. They pick a market leader, and imply their v1 is just as good. It never is. The Google of X The Apple of Y The Amazon of Z It's almost always hype and it's annoying. It's as if they think they deserve credit for the intent, or the goal, rather than the actual product.