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From my limited experience, I think in bigger European companies (not 10-20 people tech startups) you will have people with little to no technical background do
by suction 4y ago
From my limited experience, I think in bigger European companies (not 10-20 people tech startups) you will have people with little to no technical background doing the domain research and the managing of engineers.
I've worked in a French company which calls itself a "tech" company, but upper and middle management was purely people with a controlling, legal, or MBA background.
The engineers working there were great, but criminally underused, because you had only MBAs in product owner roles who spent their time dreaming up products or features with absolutely no idea of feasibility. Like the time one of them presented their idea that the company should "create something like Facebook" to make customers stay on the company website longer. Or the constant requests why the engineers wouldn't consider using "AI" in the company's React Native reporting app.
They were probably trying their best, but the problem was the company's culture of engineers being merely tools to execute the ideas of non-tech people. When we asked for POs or managers with an engineering background, the reply was always along the lines of "they don't know the business, so they don't understand our customer's needs".
Accordingly, it always took months even for very small features or changes to make it past the "agreeing on the requirements" phase, because there was no tech person high up enough in the hierarchy to tell the dreamers straight away that they're living in a phantasy world.
I wonder if car makers have similar problems, i.e. old school car industry guys trying to manage software engineers.
- RichardCA 4y ago> "create something like Facebook" There's nothing inherently wrong with adding social media features to your customer portal, as long as you understand people will use it to vent their complaints, and you will have to spend money on moderation to keep it from turning into a cesspool. I still remember when Netflix turned off all their social integration, especially the ability to leave movie reviews and get kudos via upvotes. I spent a non-trivial amount of time engaging with that feature. But I'm sure someone finally pointed out that this sort of engagement wasn't driving any revenue.
- suction 4y agoI agree with you, if a company has a big enough name and user base, social-network-like features can add to the UX. What our managers were seriously pondering was to create an actual competitor to Facebook that would draw their user base to our website, a company with around 10.000 b2b customers (if even) which had nothing to sell in the b2c channel.
- woevdbz 4y agoNot necessarily a bad idea in itself, Bloomberg is a b2b only service which has some built-in social networking features that have made it quite sticky because it's an exclusive club with relatively little noise and high trust. But I'm guessing that company isn't Bloomberg :-D