> By their CEO's own admission, Ford sees itself as a "data company": The linked article quotes the CEO, "Overall, when you look at our business, we're not onl

> By their CEO's own admission, Ford sees itself as a "data company": The linked article quotes the CEO, "Overall, when you look at our business, we're not only a car manufacturing company. We are a technology company. As our vehicles become part of the Internet of things and as consumers give permission to us to collect that data, we'll also become an information company." That's marketing related to the IoT buzzword. Next week they might talk about using blockchain. The other part of the statement is that they are a "data company," because they can sell information about their customers. The words from the CEO are the same words from a data analyst, but they each mean something entirely different.