40 ms·
The article is spot on. To a degree, the world has decided that it's actually not interested in high quality / long form content at all. I want to unpack that b
by fleddr 4y ago
The article is spot on. To a degree, the world has decided that it's actually not interested in high quality / long form content at all. I want to unpack that brutal statement a little.
Distribution: Completely broken. Wherever you look, algorithms are gamed by a small group of people knowing how to play the game. It's incredibly demotivating to see mediocre grifters constantly winning, whilst people producing far better content get no traction.
Winning is not winning: say you get lucky and do have a little hit piece, imagine 100K likes. This typically translates into very little meaning. Hardly any new followers, only low quality comments, no real "conversion", donations, etc. The engagement "success" is very inflated.
Saturation: People are already on their max screen time, the difference between your awesome work and some lesser work is tiny as it comes to what consumers will do, which is not much at all if everything is endless. Hence deep engagement becomes almost an impossibility. This "Tiktok-ization" of the internet makes this even worse.
Popularity: In big spaces where the masses hang out, you're subject to popular taste. A cute kitten will outrank your very best work.
Monetization: pretty much nobody will pay for anything even if they directly and deeply engage with your works. Typical donation rates are 0.1% of the actively returning audience. Virtually nobody has an audience size to make this meaningful.
So the bottom line is that if you do something high quality, genuinely, out of the goodness of your heart, the internet has infinite ways to encourage you to stop doing that.
If you think all of this is bad, just wait what this next AI wave will do.