It's all part of their plan to be carbon-neutral. If they just implemented their technology as designed, they would be carbon-negative. So they have to cause m

It's all part of their plan to be carbon-neutral. If they just implemented their technology as designed, they would be carbon-negative. So they have to cause more carbon to be released, in order to get to break-even. They are crowd-sourcing increasing their carbon footprint via the power requirements to load their website.