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The Google Research that is often quoted might have been well intended, but is grossly overstated and misused. The thing with bounce rate is that you don't kno
by fleddr 4y ago
The Google Research that is often quoted might have been well intended, but is grossly overstated and misused.
The thing with bounce rate is that you don't know WHY the user bounced nor did you know their intent. Typically analytics aren't even loaded yet. Sure enough I believe there to be a correlation forming as you dramatically increase page response time, but you still cannot attribute a high bounce rate to performance alone, which the often quoted line does imply.
Case in point, most of Google's properties don't even come close to their own performance guidelines.
- nobleach 4y agoAt the time that those metrics were being thrown around, Google was knee-deep in pushing AMP. They visited us at Overstock several times to cajole us into using it with cries of, "will you please consider your users in less fortunate countries on less than stellar networks". That's fair I guess. We reduced our bundle size to 185k. They still tried to convince us to use AMP. We travelled out to Sunnyvale for a hackathon at the Googleplex, they were pushing AMP all over the place. AirBnB were the only folks willing to stand up and flat out say, "because AMP is terrible". (side story - I realize)