I'm not so sure it was the dork factor per se. It seems to me that Segway made it more about them and their technology and less about me. Put another way, it w

I'm not so sure it was the dork factor per se. It seems to me that Segway made it more about them and their technology and less about me. Put another way, it was all about its features and not nearly enough about benefits (to me). To often it was asked, "Why should I care?" or "What's in it for me?" and the answer(s) created more doubt than it resolved.