“the company correctly intuited a significant gap between its users stated preference — no News Feed — and their revealed preference, which was that they liked

“the company correctly intuited a significant gap between its users stated preference — no News Feed — and their revealed preference, which was that they liked News Feed quite a bit.” I think what it actually revealed is that you can sometimes force people to accept something other than their stated preference, if you do it gradually enough and leave them no choice in the matter.