> It's not an engineering problem. It kind of is. Back in the day Firefox managed to steal a significant chunk of Internet Explorer's marketshare just by bein

> It's not an engineering problem. It kind of is. Back in the day Firefox managed to steal a significant chunk of Internet Explorer's marketshare just by being better. It can pull off the same nowadays - there's a major disease currently plaguing the web that a browser is perfectly positioned to eradicate: advertising. The code is already written and licensed permissively (uBlock Origin) and all they need is to bundle it (just like they are currently bundling Pocket). That's the ticket to Firefox's resurgence - be better than the competition in a way that the competition can't beat (because it would be counter-productive to their advertising-based business model). A simple side-by-side comparison of a major newspaper's homepage in FF vs Chrome will sell it to the masses.