4 ms·

What does this have to do with attribution? Attribution is generally concerned with attributing revenue to marketing channels.

shanebellone 4y ago
I'm attributing individual conversions to conversion paths (starting with the referer). This is not a multi-channel solution. Pathview will help users optimize their websites to improve conversion rates. Does that clarify?
- njitram 4y ago
  Was confused about this as well; attribution is a term used by marketer for attributing revenue to channel and campaigns (cost), so you might want to make it clear that this is really about single website attribution. Is it single session attribution or can you measure if a user enter the website and convert a few days later?
  - shanebellone 4y ago
    Point noted. I'll be careful with my language. Thanks for reiterating. This system is focused on the source of the hit and the page views that led to the conversion. It could be used to measure organic search ROI for individual content pages. You could justify content spend based on performance data and plan future content based on past returns. I find this use case particularly interesting. It is capable of multi-session attribution. From a product perspective, the tradeoff is timeframe for efficiency. The longer the historical perspective, the more costly feature becomes. This represents a current personal debate about tradeoffs.
    - njitram 4y ago
      You will probably quickly run into asks from customers about 'attribution modelling' concepts and multi touch attribution, you now probably created first touch attribution?
      - shanebellone 4y ago
        I'm currently showing first touch but can add a section that depicts last touch too. It's just a question of presentation. It would take ~15 minutes to make the change. Edit: Took 25 minutes but I pushed an update to the example report to highlight this point.
        njitram 4y ago
        Nice! There are quite a few other ways that advanced marketers want to analyze this if you google for attribution modelling, but first and last touch is already a great start

shanebellone 4y ago

I'm attributing individual conversions to conversion paths (starting with the referer). This is not a multi-channel solution. Pathview will help users optimize their websites to improve conversion rates. Does that clarify?

njitram 4y ago
Was confused about this as well; attribution is a term used by marketer for attributing revenue to channel and campaigns (cost), so you might want to make it clear that this is really about single website attribution. Is it single session attribution or can you measure if a user enter the website and convert a few days later?
- shanebellone 4y ago
  Point noted. I'll be careful with my language. Thanks for reiterating. This system is focused on the source of the hit and the page views that led to the conversion. It could be used to measure organic search ROI for individual content pages. You could justify content spend based on performance data and plan future content based on past returns. I find this use case particularly interesting. It is capable of multi-session attribution. From a product perspective, the tradeoff is timeframe for efficiency. The longer the historical perspective, the more costly feature becomes. This represents a current personal debate about tradeoffs.
  - njitram 4y ago
    You will probably quickly run into asks from customers about 'attribution modelling' concepts and multi touch attribution, you now probably created first touch attribution?
    - shanebellone 4y ago
      I'm currently showing first touch but can add a section that depicts last touch too. It's just a question of presentation. It would take ~15 minutes to make the change. Edit: Took 25 minutes but I pushed an update to the example report to highlight this point.
      - njitram 4y ago
        Nice! There are quite a few other ways that advanced marketers want to analyze this if you google for attribution modelling, but first and last touch is already a great start