> "The effort to add search ads to Apple Maps has already been explored internally. Such a feature would probably work similarly to search ads in the App Store.

> "The effort to add search ads to Apple Maps has already been explored internally. Such a feature would probably work similarly to search ads in the App Store. For instance, a Japanese restaurant could pay money to rank at the top of local listings when users searched for “sushi.”" The author argues it's about search results, not placement on the map. But the author also doesn't seem to have any sources.