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Has the record industry finally hit upon the right new business model?
- delackner 18y agoIf this works, and the iPhone 3g pricing scheme also seems to be working pretty well, there should be some kind of new venue for research into what it is about our brains that makes many people treat "hidden" (but right in your face) costs differently from other costs. The iPhone version is even more odd, because we keep hearing that people hate recurring costs, yet the iPhone is packaged as $X up front plus 2 years worth of $Y / 24. Isn't the whole "unlimited broadband" pricing strategy based on the idea that people hate to pay repeatedly when they could just pay once? Just all seems to say that the average consumer is not thinking very much...
- speek 18y agoThat's incredibly smart of Nokia. I can see many people being attracted to Nokia's phones because of this free music thing.
- josefresco 18y ago"Various other things have been tried: music as a loss leader for concert tickets, advertising-supported music services, even virtual tip jars that allow fans to pay whatever they think an album is worth. None of it has worked." It hasn't? Does anyone have evidence to back this up or is this author just making assumptions? The concert ticket/merchandising model still works to this day for many bands (because they get horked on even legit CD sales by the recording companies). The tip jar model has only been tried by a few very successful bands, any evidence that it was a failure?