This is the obvious conclusion to draw. I think it's a very real question whether what they get from going deep on ads will make up for the hit to their feel-go

This is the obvious conclusion to draw. I think it's a very real question whether what they get from going deep on ads will make up for the hit to their feel-good "we care about your privacy" reputation they've spent so much time cultivating (and, honestly, the renewed focus on whether they really do have too much market power).