> Retailers make money from your email address by trying to use it to get you to spend more money with them. That can be as simple as sending you marketing emai

> Retailers make money from your email address by trying to use it to get you to spend more money with them. That can be as simple as sending you marketing emails--which many people consider spam! So when you hear people complain about "spam" from retailers, it's often this: real marketing emails that they are mad about getting. This is written like it's "not spam", but I'd consider that unsolicited marketing emails because I bought something once to be clearly spam - the only way these emails would not be spam to me would be if there was some sort of affirmative, opt in that was clear about what you're opting in for.