I did a job for a "famous fried chicken chain" in the US once, and the end-goal was to "increase consumption of 'heavy users' from 3x a week to 4x a week". They

I did a job for a "famous fried chicken chain" in the US once, and the end-goal was to "increase consumption of 'heavy users' from 3x a week to 4x a week". They didn't even bat an eye at their use of "heavy users". Maybe that's why I'm now working in the medical space...??