A bit of a digression, but when I think "clickbait," I think of optimizing for curiosity about the contents, which is not strictly equivalent to attracting read

A bit of a digression, but when I think "clickbait," I think of optimizing for curiosity about the contents, which is not strictly equivalent to attracting readers who will like the contents. "Good headline writing" to me suggests being attractive to people who will like the contents, but also allowing people who might not care for the contents to self-filter.