If I have to provide an address to get a download link, that address will be either postmaster@aol.com or abuse@domain-of-the-company . EMailing the link to the

If I have to provide an address to get a download link, that address will be either postmaster@aol.com or abuse@domain-of-the-company . EMailing the link to the provided address will probably just make me seek out different software. Make software that users want to sign up to hear more about; don't force them to opt in to marketing just to try something. It's the first impression and sets the tone with your company.