> I hope they will get the money they need to launch their product. I find this sentence strangely odd. Until now, you would have had a good idea, funded it s

> I hope they will get the money they need to launch their product. I find this sentence strangely odd. Until now, you would have had a good idea, funded it somehow, and hoped that enough people buy it. What Kickstarter tends to be nowadays is a way of guaranteeing a minimum number of units sold before you've ever got near manufacturing. It's amazing in one way, but it's a significantly different way of launching a product.