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Even then, is there even a way to do so with A/B testing? Even in A/B testing you can't fully control for the environment a headline sits in. Whats happening i
by RosanaAnaDana 4y ago
Even then, is there even a way to do so with A/B testing?
Even in A/B testing you can't fully control for the environment a headline sits in. Whats happening in the world? What styles of headlines are trending?
Proving things is very difficult, and probably not necessary.
- minimaxir 4y ago"Proving", in this case, is whether the performance of one title is better than another at statistically significant level. Performance can be faceted by referrer if necessary if there's a need to control the results further, or exclude sources where title A/B testing can't feasibly be done or has noticeably different behavior. (an example is using a different title for social sharing vs. the article title itself) This is generally how title A/B testing works at every major online publisher.