I think a pretty good example would be WeChat. There was a whole bunch of talk about how WeChat style super apps would take over the West. (WeChat in China is

I think a pretty good example would be WeChat. There was a whole bunch of talk about how WeChat style super apps would take over the West. (WeChat in China is not just messaging, it’s payments, food delivery, ride hailing, ID, Facebook-style update sharer, Yelp, etc.) Attempts to break into the US have been lackluster because US consumers do not want one mega-app. Facebook even tried doing this itself with Messenger and it fizzled out. In particular, people are not super interested in QR based WeChat pay; it’s a vendor locked system that arose out of a lack of sophisticated or common banking payments infrastructure, but in the US that’s not the case, and you’re more likely to see credit cards and people paying with smartphone wallets at payment terminals.