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That really make me distrust those companies. If you build something good, make it under your name and only your name. Branding/rebranding/renaming smell like
by alfor 4y ago
That really make me distrust those companies.
If you build something good, make it under your name and only your name.
Branding/rebranding/renaming smell like marketing gimmick and mean you are focused more on marketing trick than engineering.
They could have a Pro/home line of product for different segments and still keep honoring the brand.
- eropple 4y agoI...do not understand this take. Those names are their differentiating marks because most of them (not all, and TTI is more aggressive about this than most but their mark licensing is very long term) have existed forever and been aggregated together through different acquisitions. SBD didn't invent DeWalt, they bought a company called DeWalt and expanded them to more tools.
- alfor 4y agoWhat I mean is that corporation routinely operate on many different branding to segment the market, they might use the same parts or intentionally produce a lower quality product to not disrupt their higher margin, higher quality line. I see so much effort spend on that kind of marketing (lying) and so little spend on improving the product, reducing the cost, increasing longevity, etc. It’s everywhere, oven, fridge, tools, cars, etc. At some point the confidence in the brand crumble and we just buy the cheapest chinese thing with a funny name. IE: brand used to mean something