This one is really fascinating. Now, ten years later, physical sales are trending towards nil, and all digital sales are permanent with no resale at all. They

This one is really fascinating. Now, ten years later, physical sales are trending towards nil, and all digital sales are permanent with no resale at all. They had their eye on the future, possibly even a better future than the one we ended up with, but they were too early with it. And the messaging was absolutely godawful, as you say.