We didn't want those features in NA, either. It was a ton of really bad direction from the top. Execs weren't really sure why they were in the gaming business a

We didn't want those features in NA, either. It was a ton of really bad direction from the top. Execs weren't really sure why they were in the gaming business at all[1], so Matrick tried to branch the division out into other areas: a focus on OTA TV (no one under 40 who games watches OTA TV); bundling Kinect; leaping into the locked in digital-sales-only model way too early. It was really demoralizing for the Xbox team and definitely lost them the generation. They seem to have recovered for the Series generation. [1] https://www.gamespot.com/articles/phil-spencer-is-exactly-who-you-think-he-is/1100-6468846/ https://www.gamespot.com/articles/phil-spencer-is-exactly-wh...