4 ms·
At first your competing with manufacturers who save the pennies and invest in marketing/branding over reliability. And those will do anything to outcompete you
by archi42 4y ago
At first your competing with manufacturers who save the pennies and invest in marketing/branding over reliability. And those will do anything to outcompete you (including metagaming like legal actions and smear campaigns). Because if your claims hold, you might reduced the market cap by a few percent, maybe even more.
This means losing out on a lot of sales now and the "recurring" sales (because crap breaks after 2 or 3 years) for another decade.
Later, when you mostly saturated your target market, you're mostly earning on the sales of spare parts (which you produce in bulk every few years and sell from your inventory).
Also, you now have to enter the next market or let go of most of your people. That cycle then repeats, and maybe you re-enter a market to make the next version of a product.
Did you think about a kickstarter to bootstrap with a mechanically relatively simple product, and on which you could compete with a relatively small mark up? E.g. a coffee grinder over a fully automatic coffee maker; or probably something even more simple.
- adhesive_wombat 4y ago> Did you think about a kickstarter Honestly, I could not think of anything that would make me miserable more than battling up from ground level in this kind of market, using my few personal savings as collateral. Kind of the same reason I don't intend to get into politics. Yes, I'm giving up on a chance to make something better, but I won't make anything better from an early grave. I'm content to work for a company that I think is making good products. I have never worked for a company making cheap crap, and I hope I never will.
- archi42 4y agoI feel very much the same :) Maybe we both "just" need to find a niche (or simple enough) product that can be started as an extended hobby. But I fear these are often not very interesting or won't even make us millionaires. How about electric tooth brushes, have these any relevant flaws these days? Another small thing: We have a cat toy that moves via vibration (they love it), but the 3 tiny 312-type cells only survive for at most 30m. We even tried those specced for hearing aids (180mAh instead of 30mAh), but they seem to have trouble with the current and don't live much longer; so using it is not only moderately expansive, but produces a lot of unnecessary waste. A small LiPo with USB-C charger could fit, but of course then the margin would drop sharply.
- ImPostingOnHN 4y agoyou could always become a patent troll, with a portfolio of assorted product improvements you license out
- archi42 4y agoIf I had no morals, I'd already be selling crap like "nuclear power filters" and useless resonator circuits for "charging water" ;) But I prefer useful contributions to society.
- adhesive_wombat 4y agoDon't forget the anti-5G USB field generators.
- dls2016 4y agoThis sounds more like a critique of capitalism than anything. What I find absurd is the re-badging of appliances. A clothes dryer or a gas furnace is a very simple device. So simple, in fact, that you will find the same control board inside a wide variety of seemingly "different" products.
- adhesive_wombat 4y agoWell, these terrible products are a result of capitalism-as-implemented, so, pretty much, yes. Though I'd say it's more a critique of the belief that "the market" must be "right": on the manufacturer/investor side that "immediately profitable" is the main goal and that "cheap right now" is the goal on the customer side. In fact this is now so normalised that customer and consumer are almost synonymous, even for things that should, by rights, outlive the customer without being consumed. Both these views can be rational (if you, the company, go bust this year, you can't make a good product ever, and you, the customer, may well want a blender now, not in 10 years when you can afford one that will last another 20). But they result in a Hotelling's Law joint race to the bottom (with a froth of shatteringly expensive artisanal Veblen-esque goods more for fashion then utility at the opposite end). Perhaps "the market's" view of value is not actually a good description of long term utility. And probably the most galling part of this is that with same amazing manufacturing methods and process control used now to shave a product to just barely good enough not to be warranty returns, you could produce wonderful products on the other side of the line[1]. Probably for only a few percent off the bottom line. But then you'd get pounded into the economic sand by corner-cutters and double-dippers who sell multiple bad products to the same customers in sequence. [1]: The difference between a MOSFET driver circuit that fails after a year and one that basically never fails could be pennies, say.
- archi42 4y agoI did not have critique in mind when I wrote that comment. I merely stated what I expected to happen without voicing my judgment. But assuming the 1. outcome is both morally "bad", 2. and a realistic prediction, 3. which happens to be a necessary consequence of capitalism; and also 4. it's safe to assume that moral judgement of the consequences also apply to the cause: Well then yes, if all 4 of these hold, then my post carries hidden criticism of capitalism ;)