"The most basic reason for that is a classic free-market narrative. If you believe in freedom of choice, and companies having the licence of society to operate,

"The most basic reason for that is a classic free-market narrative. If you believe in freedom of choice, and companies having the licence of society to operate, that is justification enough to work there. This may not seem especially purposeful: many employees would regard operating legally and serving customer needs as a requirement rather than a source of pride. But it is a perfectly coherent position"