Yeah, "the best martini in town" is unlikely to be based on a trade secret. People expect a gin taste, so it's probably the quality of the ingredients, the pres

Yeah, "the best martini in town" is unlikely to be based on a trade secret. People expect a gin taste, so it's probably the quality of the ingredients, the presentation, and the experience, as you said. There are certainly some unusual liqueurs that an average bar wouldn't stock, so if you manage to find one that people go nuts over, you should probably keep that as a trade secret.