Probably true, but it's also almost entirely impossible to know for sure whether a product has longevity. Yes, this is why branding is important (see Tumi or Br

Probably true, but it's also almost entirely impossible to know for sure whether a product has longevity. Yes, this is why branding is important (see Tumi or Briggs & Riley for examples), but it's very difficult to actually know whether the product will last outside of a contractual guarantee.