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Cocktails are really better suited as trade secrets, just as Coca-Cola doesn't have a patent that would give insight to competitors. If a bartender wants to pro
by ravenstine 4y ago
Cocktails are really better suited as trade secrets, just as Coca-Cola doesn't have a patent that would give insight to competitors. If a bartender wants to protect their cocktail, it had better be novel in the first place, and the ingredients should be kept vague (eg. don't specify the brand of whisky).
Seems like a waste of energy to consider, though. The drink quality and the experience is more important than the novelty of a drink.
- markdown 4y ago> The drink quality and the experience is more important than the novelty of a drink. Good point about the experience being about far more than the recipe/drink quality. One can prove this simply by drinking great wine out of a wine glass and a mug or plastic cup.
- AlbertCory 4y agoYeah, "the best martini in town" is unlikely to be based on a trade secret. People expect a gin taste, so it's probably the quality of the ingredients, the presentation, and the experience, as you said. There are certainly some unusual liqueurs that an average bar wouldn't stock, so if you manage to find one that people go nuts over, you should probably keep that as a trade secret.