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A TLDR skim of this ad by the average NYT reader will see only this: We support the bill. Yes, I omitted the words "goals of the" [edit: 's stated goals] but I
by natch 15y ago
A TLDR skim of this ad by the average NYT reader will see only this: We support the bill.
Yes, I omitted the words "goals of the" [edit: 's stated goals] but I'm talking about what the average reader will get out of the ad before they flip to the next page.
Not good, imho. And yes, they do care about the average reader. If they were trying to reach people other than the average reader, there are better ways to do that.
- lotu 15y agoThat is irrelevant as the average NYT reader is not the target of this ad. This ad is a letter to the people listed in the first line, delivered to them via the NYT. Unlike a letter which will be handled by an intern this letter will be read directly by the congressmen it is addressed to, and by spending the money for the full page ad they express who serious they are about this.
- natch 15y agoThen it's even worse, because the average congressperson is not nearly as bright as the average NYT reader.