Everyone who has given up due to competitors ... remember this: Search for "car key lanyard" on Amazon or eBay. There's hundreds of sellers. Markets are big.

Everyone who has given up due to competitors ... remember this: Search for "car key lanyard" on Amazon or eBay. There's hundreds of sellers. Markets are big. Finding a niche isn't about a unique product, it's about a unique offering. There's much more to a business than the product.