yeah, those are the options. And I agree, FB in 2009 was great. But that's my point: companies have to keep moving, and optimising, and growing (because shareh

yeah, those are the options. And I agree, FB in 2009 was great. But that's my point: companies have to keep moving, and optimising, and growing (because shareholders). If the revenue is supplied by advertisers, then they're the customers, and any optimisation is aimed to increase lock-in/revenues/etc based on their experience. The actual users get a worse experience as time goes on because their needs are secondary to the advertisers. Eventually the whole thing ends up where we are with FB: the user experience is shitty and people start leaving. If this is really going to work properly, then we have to persuade people to pay for their social media service.