Earlier this year I tried some of Burger King's plant-based (vegetarian) alternatives and I'd rate them as "meh". They looked and felt like flatter, drier vers

Earlier this year I tried some of Burger King's plant-based (vegetarian) alternatives and I'd rate them as "meh". They looked and felt like flatter, drier versions of the regular patties and the flavor wasn't bad but it also lacked something that you just can't really get without real meat. Also IMHO products and companies should be banned from advertising using terms that are directly opposed to the product, like "Meatless Meat", "Fischstäbchen ohne Fisch" ("fish sticks without fish", a slogan by "iglo" for what's essentially just breaded veggie sticks). Just honestly call those products what they are, "meat alternatives", "meat replacements", "vegetarian/vegan alternatives", etc. These would all be perfectly fine and in time people will get the idea. And I say this all as someone who really likes meat and is curious about trying things like insect-based protein in the future but also really likes purely vegetarian or even vegan dishes.