I agree. That's another reasonable point. If I were in your position I would absolutely be emphasizing these kinds of qualitative benefits in the marketing eve

I agree. That's another reasonable point. If I were in your position I would absolutely be emphasizing these kinds of qualitative benefits in the marketing even if your pricing model is actually very quantitative in the end. Anyone who runs the kind of engineering group you're currently aiming at won't have to think very hard to get an idea of the quantitative scale of the benefits they might enjoy as a result. Ideally you want authorising a few (or more than a few) thousand bucks a month to be a quick and obvious decision for them. "We provide a simple tool that enables radically better development processes with likely ROI between 10x and 100x" is a decent elevator pitch to people like VP Engineering and CFO who are going to end up making a purchasing decision.