Different pricing strategies: Market Pricing: what are your competitors charging. Cost plus: What is your investment to date and what do you see ongoing margi

Different pricing strategies: Market Pricing: what are your competitors charging. Cost plus: What is your investment to date and what do you see ongoing marginal costs as, and what type of pricing do you need to make this worthwhile for you financially? nearest substitute pricing: what’s the financial savings of your product versus the competitor? Charge a price that captures some of this value (what you’re proposing) Also be mindful of Cypress possible taking steps to improve their own run times. What will you do to stay ahead and keep your marketshare? include this in your considerations as ongoing r&d.