Lots of good stuff in this article. However, this bit I find odd: > When you are starting out, you will also want to focus on recurring revenue. This provides

Lots of good stuff in this article. However, this bit I find odd: > When you are starting out, you will also want to focus on recurring revenue. This provides two key benefits: first, you have a bottom line greater than $0 if you aren’t able to close larger engagements, which happens from time to time, especially during the summer months, as managers tend to go on holiday. Second, the recurring revenue customers, assuming that you provide them with good service, will recommend your consultancy to others, including large businesses. The second point here is that recurring revenue customers will recommend you to other businesses. Why does that have anything to do with them being recurring revenue or not? Do I miss something here?