To your point, ecomm is (still) focused on the transaction. Sure, there is some effort put into the shopping experience but it's minimal. The presumption seems

To your point, ecomm is (still) focused on the transaction. Sure, there is some effort put into the shopping experience but it's minimal. The presumption seems to be that the customer will know what they want...have the lowest price possible to be the choice. I suspect one of the reasons the problem isn't being fixed is that the first site to do so would be used for shopping, but not necessarily buying. There is also limited differentiation oin brand and product. How do you improving shopping when there is so much beige?