Climate change - the entire subject - is a really complex space, one in which human behaviors and attitudes are shaping the outcomes for which investors are now

Climate change - the entire subject - is a really complex space, one in which human behaviors and attitudes are shaping the outcomes for which investors are now asked to fund defensive projects. This is what I wonder: what if there was a way to tame human behaviors and attitudes and thereby reduce the need for such investments. To me, that situation seems analogous to Ike's admonition to "beware of the military industrial complex" - to which we can now add "university". By which I mean that it seems like there are financial incentives made in heaven for reducing CO2 which is, in part, put there by human behaviors, some of which are incentivized by commercial activities (think: muscle cars, RVs, etc, vs public transportation, anemic electric vehicles, etc). Which leads me to wonder: what about investing in those technologies which can contribute to the reduction of the human side of the overall equation. VCs seem to be chasing a "demand"-side which is created by an overachieving "supply"-side. Stocks and flows.