"...we've decided to end Rewards soon, as we shift our focus to our new Uber One membership program." (EDIT: received in an email notification) It looks like t

"...we've decided to end Rewards soon, as we shift our focus to our new Uber One membership program." (EDIT: received in an email notification) It looks like they're trying to drive loyal customers into a paid membership who may have been otherwise happy with the benefits they were receiving under Uber Gold or other level.